As the challenges to growing a print business mount, there’s never been a better time to embrace marketing. The Ricoh EDGE marketing education program provides printers with the essential tools, training, easy to follow books and content to allow you to develop an effective marketing plan.
Modern marketing matches businesses to their CUSTOMERS’ NEEDS. First and foremost, the customer has the power of choice; they are in control. Only by knowing exactly who they are, how to find them, what their attitude is, what they want and what they don’t want, will you understand how to sell to them.
In our series of six innovative books – and supporting seminars – we explain how we’ve harnessed Modern marketing for the benefit of today’s print professionals.
At the heart of Ricoh Modern Marketing is the Canvas marketing planner. Watch the video below to learn how the Canvas will help you to implement modern marketing for your business. Then download the FREE Playbook to get started on your own modern marketing journey.
Get started on your own modern marketing journey by downloading our free playbook that explains the principles of Rioch Modern Marketing.
One of the many benefits you receive by partnering with Ricoh is our unique business development content platform Ricoh Business Booster, designed exclusively for Ricoh Commercial Printing Business customers. You'll have access to an incredible range of relevant information, education and resources providing you with insight and market information that complements perfectly the EDGE consultancy programme.
Ricoh works with many leading industry insight and consulting companies to understand how the trend and demand for printed communication will adapt. We have commissioned a range of reports availalbe free to download.
We believe that by taking a pragmatic and logical approach business can be made effective and easy. Ricoh is committed to helping customers stay ahead of the curve and it’s part of our DNA.
The Ricoh Mission, Vision and Values
We are committed to providing excellence: excellence that makes life better for people and helps sustain the planet’s resources. As a global company, Ricoh works hard to earn the world’s trust. So we operate on the basis of seven core values: Customer-Centric, Passion, Gemba (Learn from the frontlines), Innovation, Teamwork, Winning Spirit, Ethics and Integrity.
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